The Africa Executive Coaching Council (AECC) is as an aggregator and advocate for executive coaching across Africa. It is not-for-profit, nonpartisan and committed to raising awareness on executive coaching in Africa and promoting best practice.
Purpose: AECC seeks to create an executive coaching eco-system in Africa that promotes best practice and relevant support to stakeholders for positive transformation

What the council does:
- Advocacy and awareness raising: Demonstrate how coaching can address business challenges in an African context through publishing business cases, presentations and forums
- Promote best practice: Create links with accrediting bodies, raise awareness of standards, hold forums, and publish best practice guidelines
- Knowledge and evidence: Quality audits and value surveys, evidence-based studies
- Increase access to accredited training: Promote and enable accredited training institutions to reach a wider geography
- Advisory and networking: Map and connect stakeholders
Product/Services: Conferences & seminars, advisory services, research publications, periodic journals, market information, and an online portal.
Target Audience
- Executive coaches
- Institutional and individual users of executive coaching
- Accredited executive coaching training institutions
- Executive coaching association bodies
- Funders
- Academia and leadership academies
- Regional economic blocks
- Individuals
The AECC works through regional hubs; East Africa, Southern Africa and West Africa.
History
The AECC evolved from the Financial Sector Executive Coaching Advisory Board, created by Financial Sector Deepening Africa (FSDA) in 2015, to become a multi-industry executive coaching advisory council.
The AECC was incorporated in Zambia in 2018 and presently runs its operations from Nairobi, Kenya.
Our Values
Sustainability
Intimacy
Reliability
Independence
Credibility