Who We Are

The Africa Executive Coaching Council (AECC) is as an aggregator and advocate for executive coaching across Africa. It is not-for-profit, nonpartisan and committed to raising awareness on executive coaching in Africa and promoting best practice.

Purpose: AECC seeks to create an executive coaching eco-system in Africa that promotes best practice and relevant support to stakeholders for positive transformation

What the council does:

  • Advocacy and awareness raising: Demonstrate how coaching can address business challenges in an African context through publishing business cases, presentations and forums
  • Promote best practice: Create links with accrediting bodies, raise awareness of standards, hold forums, and publish best practice guidelines
  • Knowledge and evidence: Quality audits and value surveys, evidence-based studies
  • Increase access to accredited training: Promote and enable accredited training institutions to reach a wider geography
  • Advisory and networking: Map and connect stakeholders

Product/Services: Conferences & seminars, advisory services, research publications, periodic journals, market information, and an online portal.

Target Audience

  • Executive coaches
  • Institutional and individual users of executive coaching
  • Accredited executive coaching training institutions
  • Executive coaching association bodies
  • Funders
  • Academia and leadership academies
  • Regional economic blocks
  • Individuals

The AECC works through regional hubs; East Africa, Southern Africa and West Africa.



The AECC evolved from the Financial Sector Executive Coaching Advisory Board, created by Financial Sector Deepening Africa (FSDA) in 2015, to become a multi-industry executive coaching advisory council.

The AECC was incorporated in Zambia in 2018 and presently runs its operations from Nairobi, Kenya.

Our Values






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